Meet the salon-grade solution for frizz control, volume reduction, and a glassy, high-gloss shine. This professional formula helps smooth the cuticle so hair feels softer and looks sleeker from root to tip. Blow-drying and styling become faster, and with proper aftercare, results can last up to 12 weeks.

Why You’ll Love It

• Instant sleek: smooths the cuticle for a polished, reflective finish.
• Frizz & volume control: tames humidity and puffy texture for a sleeker silhouette.
• Faster styling: reduces blow-dry time and helps hold styles longer.
• Long-lasting: results may last up to 12 weeks with sulfate-free aftercare.
• Pro size: generous 1000 ml ideal for salon backbar or frequent use.

Who It’s For

Wavy, curly, or frizzy hair types looking for smoother, shinier, easier-to-style hair with reduced volume.

Professional Use — How To

1. Clarify & dry: Wash with a clarifying shampoo. Rinse thoroughly. Blow-dry to 100% dry.
2. Apply: Section hair. Apply treatment ¼–½ in (0.6–1.2 cm) away from scalp, saturating evenly. Comb through to distribute and remove excess.
3. Process: Let sit 20–30 min (check porosity; highly porous hair may need less time).
4. Blow-dry: Rough-dry to 100% dry with tension/brush.
5. Seal: Flat-iron in thin sections 5–7 passes at 200–230°C / 392–446°F. Use fewer passes/lower temp on fragile or pre-lightened hair.
6. Post-service: Follow brand timing. Many systems recommend avoiding washing, clips, or ponytails for up to 72 hours unless otherwise directed.

Always follow the instructions on your specific PURC kit and perform a strand test first.

Aftercare

• Use sulfate-free, salt-free shampoo & conditioner.
• Limit chlorine/salt-water exposure; rinse hair immediately after swimming.
• Use heat protectant when styling; avoid harsh, high-pH treatments.

What’s in the Box

• 1 × PURC Keratin Treatment — Brazilian Straightening (1000 ml)

Good to Know

• Professional use only. Apply in a well-ventilated area with gloves and appropriate PPE.
• Patch/strand test prior to full application. Avoid eyes and skin; rinse immediately if contact occurs.
• Color-treated hair may experience tone shift; adjust heat/passes accordingly.
• Keep out of reach of children. Store tightly closed in a cool, dry place away from direct sun.
• See packaging for the complete ingredient list and system-specific directions.