Salon-grade smoothing for frizz control, easier blowouts, and mirror-like shine. This professional keratin treatment helps seal the cuticle so hair looks sleeker from root to tip and stays manageable for weeks.
Why you’ll love it
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Smooth & frizz-free: reduces puffiness and flyaways for a polished finish.
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Softer, shinier strands: cuticle-smoothing care for glassy shine.
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Faster styling: blow-drying and heat styling become quicker and easier.
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Lasts up to 3 months: with proper aftercare and sulfate/salt-free maintenance.
Choose your strength
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0% (Formaldehyde-free): light smoothing & shine; best for slight frizz or gently wavy hair.
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5%: moderate control for normal curl/frizz; helps reduce volume.
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8%: strong control for deeper curl/coarse textures.
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12%: maximum control for very curly/coily or highly voluminous hair.
Tip: Always perform a strand test, especially on color-treated or very light/blonde hair to check for tone shift and compatibility.
What’s included
- 1 × PURC Brazilian Chocolate Keratin Treatment (100 ml)
How to use (pro-style at home)
- Shampoo with a purifying/clarifying shampoo (2× on treated hair, 3× on virgin hair). Rinse well.
- Blow-dry to 100% dry.
- Shake bottle. Section hair. Apply treatment with a brush in ½″ sections, do not saturate. Comb through evenly. Wear gloves.
- Cap and allow to process: 20 min for damaged/chemically treated hair; 30 min for resistant/coarse hair.
- Blow-dry to 100% dry again.
- Flat iron in thin 1/8″ sections to seal:
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430°F / 220°C for damaged/chemically treated hair
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450°F / 230°C for coarse/resistant hair
- Pass the iron 5–7× per section (up to 7–10× for very coarse curls)
- Do not wash for 72 hours. Keep hair straight (avoid tucking/tying). After 72 hours, wash with sulfate- and salt-free shampoo & conditioner.
Aftercare
- Use only sulfate/sodium-chloride–free shampoo & conditioner.
- Limit chlorine/saltwater; rinse and condition promptly after exposure.
- Heat-protect before hot tools to prolong results.
Important notes
- This product may release strong fumes during heat sealing. Use in a well-ventilated area and consider wearing a mask.
- Professional tools and technique are recommended. Results vary by hair type, condition, and routine.
- Perform a patch/strand test before full application. Discontinue use if irritation occurs.
Good to know
If your hair is very long (over ~17″/43 cm) or extremely dense, you may need 2 sets for full coverage.
