Salon-grade smoothing for frizz control, easier blowouts, and mirror-like shine. This professional keratin treatment helps seal the cuticle so hair looks sleeker from root to tip and stays manageable for weeks.

Why you’ll love it

• Smooth & frizz-free: reduces puffiness and flyaways for a polished finish.
• Softer, shinier strands: cuticle-smoothing care for glassy shine.
• Faster styling: blow-drying and heat styling become quicker and easier.
• Lasts up to 3 months: with proper aftercare and sulfate/salt-free maintenance.

Choose your strength

• 0% (Formaldehyde-free): light smoothing & shine; best for slight frizz or gently wavy hair.
• 5%: moderate control for normal curl/frizz; helps reduce volume.
• 8%: strong control for deeper curl/coarse textures.
• 12%: maximum control for very curly/coily or highly voluminous hair.

Tip: Always perform a strand test, especially on color-treated or very light/blonde hair to check for tone shift and compatibility.

What’s included

• 1 × PURC Brazilian Chocolate Keratin Treatment (100 ml)

How to use (pro-style at home)

1. Shampoo with a purifying/clarifying shampoo (2× on treated hair, 3× on virgin hair). Rinse well.
2. Blow-dry to 100% dry.
3. Shake bottle. Section hair. Apply treatment with a brush in ½″ sections, do not saturate. Comb through evenly. Wear gloves.
4. Cap and allow to process: 20 min for damaged/chemically treated hair; 30 min for resistant/coarse hair.
5. Blow-dry to 100% dry again.
6. Flat iron in thin 1/8″ sections to seal:
   • 430°F / 220°C for damaged/chemically treated hair
   • 450°F / 230°C for coarse/resistant hair
   • Pass the iron 5–7× per section (up to 7–10× for very coarse curls)
7. Do not wash for 72 hours. Keep hair straight (avoid tucking/tying). After 72 hours, wash with sulfate- and salt-free shampoo & conditioner.

Aftercare

• Use only sulfate/sodium-chloride–free shampoo & conditioner.
• Limit chlorine/saltwater; rinse and condition promptly after exposure.
• Heat-protect before hot tools to prolong results.

Important notes

• This product may release strong fumes during heat sealing. Use in a well-ventilated area and consider wearing a mask.
• Professional tools and technique are recommended. Results vary by hair type, condition, and routine.
• Perform a patch/strand test before full application. Discontinue use if irritation occurs.

Good to know

If your hair is very long (over ~17″/43 cm) or extremely dense, you may need 2 sets for full coverage.